Quote of the week

"Objectives are not fate; they are directions. They are not commands; they are commitments. They do not determine the future, they are a means to mobilize the resources and energies of the business for the making of the future."
- Peter Drucker

This is a brilliant response (like there's any other kind from Mr. Drucker?) to the tired complaint, "I can't make goals, my work changes too much".
Well, duh, says Drucker. You can change them!