What do people remember? Thoughts from Singapore

This week, I'm reading "Lessons in Learning, e-Learning, and Training" by Roger C. Schank.
Roger is an expert in AI, memory, and training.

He is also a contrarian - which makes him one of the good guys in my mind.
Excellent book, filled with quotable lines.

One of my favorites:

"What do people remember? Their feelings. Fun. The behavior of others. What they don't remember are the details - they are not the important stuff of human memory".

So, how do you inject feelings into your teachings? Do you?

Or are you missing one of the best tools of memory?