Business Storytelling

There's a reason why storytelling has such a bad rap in corporate America.

The reason? Because to most executives, Business Storytelling = B.S.

Too much noise. Too much meandering. Not enough meaning.

Executives want to hear a story...

That's why they are forever asking, "What does this mean?"

But most of us aren't giving those executives a story, we're just giving them context.

I'm afraid that most people don't know how to tell a business story or how to tailor it to their audience.

It's not that difficult, actually.

I'm not saying it's easy... but there are a few pointers you need.

In my next post, I'll show you the NO B.S. formula.