Friday, February 27, 2009

VizThink 09 Highlights III - Authenticity in Storytelling

An overview of our story

Our VizThink friends - Darin Westich, Carolyn Grant & Jill Zimmerman from Proctor and Gamble - led an excellent session on storytelling authenticity.

Robin and Yvette from Duarte Design

In the session, we (Robin and Yvette from Duarte Design and another guy whose name - excuse me, please - I didn't catch) were asked to create a story with a beginning, middle and end - that utilized narrative and data.

My mindmap of the rules of authenticity

It was amazing how much we accomplished in about 20 minutes, once we had a structure and information. There really is NO excuse for not having an authentic and compelling story in your presentation.


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