The fourth step to presenting like a rock star is to create images for your audience.
Why are images so important?
Because, without images, we might be using only half of our brain.
Because, without images, we might be using only half of our brain.
Brain Rules, by John Medina, covers the science behind this brilliantly, so read his book if you need the data.
Images promote engagement and help us think better.
There are three ways you can be visual:
- Visual imagery - Slides, pictures, posters, props... Give your audience something to look at! Think about the great shows by Pink Floyd or U2.
The best way to learn about visual images for your speeches and presentations is to read Garr Reynold's excellent blog, Presentation Zen. - Verbal imagery - We've already talked about Bruce Springsteen writing that "this town rips the bones from your back", but what about Martin Luther King addressing a "governor having his lips dripping with the words of interposition and nullification"... Wow... words rock when used well.
- Gestures - When Bono sings, "if you wanna touch the sky, better learn how to kneel", you better believe he drops (above). Your gestures should support your words. If you say 'big savings', your arms better show me big savings.
You can pretend I'm wrong. You can pretend these won't work for your situation.
All I'll say is watch. Watch Ted. Watch Steve Jobs. Watch the best speakers in your company.
They create images. I guarantee it.
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