Tuesday, March 10, 2009

Bad? How about some help?

How can I tell that the economy is getting worse?
Well, occasionally, I listen to KNBR sports radio while I'm commuting.

Remember when MTV first came on and they had no advertising?
They ran all kinds of awesome animation to fill the spots where advertising bucks should have been.
Ahhh... the good old days, when music and cutting edge animation were on MTV.

Anyway, over the past few months, I've noticed a similar trend on KNBR and today it become obvious.
The radio station has been running regular advertisements for advertising on the radio.

Read that again, slowly, I'll wait.......................
The radio station has been running regular advertisements for advertising on the radio.

Yep. Like those big billboards that say, "Advertise On Me!!!"

Today, the radio station ran a car advertisement that highlighted 5 reasons to buy a car.
It ended with "this ad was brought to you by your Northern California Radio Advertising Bureau", or something like that.
It's an interesting concept. I wonder if they approached the car dealers and said, "You've given us so much money over the years that we want to return the favor in these tough times"?
If so, that's kinda cool...

So, what are you doing to help out your best customers? Anything?


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