Where do you do your best thinking?
I do mine when I'm hiking.
Today, Angie and I covered about 5 miles in San Jose's Alum Rock Park. There was wildlife exhibit today, with birds and snakes on show.
We didn't linger at the exhibit, but I couldn't pass up an opportunity to schmooze with a true American Icon - Smokey Bear.
Last week, my colleague Ken and I led a presentation class. In the class, we strongly emphasize the importance of having a 'core message'.
The core message is that one thing you want your audience to remember when they walk away.
The core message is that one thing you want your audience to remember when they walk away.
Smokey has one of the strongest core messages that I know of. You probably can hear his booming voice reciting it right now, right?
"Only you can prevent wildfires" is a great core message - short, direct, and memorable.
Do you have a core message? If so, how does your core message compare to Smokeys?
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