Creative Thinking Through Metaphors

One of the easiest ways to get creative is through the use of metaphors.

Unfortunately, it's way too easy to fall back on cliches when we brainstorm metaphors.

That's why I love using metaphorical images. We lay out 100 or so ambiguous images and ask the group to pick an image that serves as a metaphor for their challenge. After one person shows an image, I'll even ask others to contribute what metaphor they saw in the image. There's usually a big difference.

Today, addressing staffing, one participant picked up an image of a leopard. From that image, the team came up with 'hunting talent', 'scanning the horizon', 'staying hungry', 'tracking leads', 'working in teams', 'moving fast', 'being agile', and 'prowling the popular watering holes'.

Not sure if that last one was about staffing or their Friday night plans...

Either way, the images gave us some power ideas that we wouldn't have reached otherwise.