One Way to Communicate with Images

Take a moment and read the following passage:

Ken sat at a nondescript desk, in a nondescript office, in one of the
cookie-cutter high tech office buildings that populate Silicon Valley. At the
end of the day, Ken checked his emails and say a message from his Japanese
counterpart that read, "Call me".

Ken picked up his phone and dialed the number in Japan.

After exchanging pleasantries, the Japanese manager updated Ken on the days
events. Ken's blood pressure rose and his face turned red as he responded, "He
did what?"

As the call ended, Ken's pent-up anger burst out as he slammed down the
phone. This action relieved some of Ken's stress. Unfortunately, that stress was
soon replaced by a feeling of despair. Ken dropped his head into his hands as he
considered his options and thought, "My career is over".

Now read this version (click to enlarge):


Here are four questions for you:

1. Which method is more efficient?
2. Which method is more effective?
3. Which method is more engaging?
4. What are the pros and cons of each method?

There are, of course, no correct answers to these questions.

We know that Asians, particularly Japanese, are used to reading graphic novels (I'll use this word to include comics, cartoons, manga, and sequential art), but Americans are becoming more and more comfortable with this style of visual communication as well.
If you haven't noticed, look at how much the Graphic Novel section of your local Borders has grown in the past few years.

I've mentioned in the past few months that both Daniel Pink and Patrick Lencioni released business books in graphic novel format. Google also released the user guide for Google Chrome in this format.
Translation: The wave of graphic communication is growing.
Will you be riding it, or standing under it?

I'm rewriting one of my workshop manuals to be in graphic novel format. I'll be offering attendees both formats to see which they choose. As I get results, I'll keep you posted.

Links of Interest:

• Google Chrome Graphic Guide
• Scott McCloud's "Making Comics"
• Daniel Pink's "The Adventures of Johnny Bunko"
• Patrick Lencioni's "The Five Dysfunctions of a Team"